Thursday, November 29, 2012

2010 Comes, Followed by Amazing Consumer Electronics

2010 comes, and the economy is just beginning to stabilize and the pace of recovery is yet uncertain. At this point, many companies launch novel category of devices. Will they convince consumers to open their pocket?

1.2010 begins with tablet revolution

Size is everything in computing these days. Netbooks -- those 8- to 10-inch dumbed-down laptops -- were big news in 2009. This year, they may be eclipsed by an abundance of other midsize computing device.

Call it a "slate" or call it a "tablet," the technology world is suddenly awash with a novel category of mobile devices seeking to grab the spotlight from a hugely anticipated product launch by Apple Inc on January 27, followed by Hewlett-Packard Co, Dell Inc, Motorola Inc and Lenovo Group Ltd who show off thin, touch screen computing devices at the Consumer Electronics Show in Las Vegas.

The tablet phenomenon is an opportunity for these companies, but whether it can open consumers' purse is uncertain.

2. E-readers are growing in popularity,

Heard of the Amazon Kindle? The Barnes & Noble Nook? The Sony Reader?

All of these e-readers -- portable devices that let readers consume digital books without the eye strain caused by computer monitors.

Different from tablet's uncertain future, E-reader is one of the best sellers during holiday season. Sales of Amazon Kindle surpassed physical book sales on the holiday for the first time.

3. 3D TV, TV makers' potential pain

Television manufacturers are banking on 3D TVs for their next sales boost, with sets capable of adding that extra visual dimension expected to hit U.S. store shelves in force by the middle of 2010.

Top TV makers including Sony Corp, Panasonic Corp, LC Electronics Inc and Samsung Electronics Co Ltd features 3D screen advances at the Consumer Electronics Show, hoping the new technology will be as big a boost for the industry as the transition to color TVs from black and white, but many consumers have only just unboxed new high-definition television screens. They may be unwilling to spend on upgrading again soon

4. New members in smartphone market.

Google is coming at the mobile industry with Nexus One. The Nexus One was built by Taiwanese electronics manufacturer HTC. Google has called the Nexus One a super phone, no doubt to set the device apart from the other players, including the BlackBerry and Apple's iPhone. At the moment, the Nexus One is only available in the US but will be sold in Europe, Hong Kong and Singapore in the spring through Vodafone.

Lenovo Group Ltd is also wading into the smartphone market with a thin, touch screen device based on Google Inc's Android operating system. The world's No. 4 personal computer maker announced LePhone, which will be launched this year in China, Lenovo's home base, where it is the PC market leader.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Launching A New Product? 5 Necessary Questions to Ask   

Using Wireless Technology When Launching a New Product

he key to making good sales is in a presentation for a new product launch that can attract and hold the attention of the crowd, and what better way to hold the attention of people than making them a part of the presentation themselves?

Audience participation is a double edged sword; it can lead to a great presentation for a launch, or a horrendous one. Too little participation and your audience will get bored, too much and the presentation for a new product launch will get out of control.

Participation is the secret ingredient in making your new product launches a success, and this participation can be incorporated into your presentation for a new product launch through two-way wireless technology. Wireless technology will allow your viewers to look deeper into any questions they may have about the new product without having to wait and remember their query until the presentation for the new launch is over and you are free.

All they have to do is log in wirelessly to a special feature you have incorporated into your presentation for the new product launch and post their questions when they like. This will save a lot of time, and will not interrupt the flow of your presentation for your new launch.

Creative minds can use the technology to build up a crowd, and anyone can incorporate features of the presentation for a new product launch into hand held devices so that audience queries can be answered with ease and minimal interruption. You have to be careful though, if the idea is not implemented correctly it may seem that you are sidelining your audience or ignoring their questions.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Product Launch Copywriting Requirements   

Profitable Launches - What Does it Really Take?

I'm blessed to coach a lot of women and study with a lot of mentors. And there's something I've noticed...

Spirit-rich women entrepreneurs are really confused about what it really takes to have a profitable launch!

Why? One reason is they check out what "the big gals" are doing and try to model them.

While there is a lot to be learned from studying what successful people and adapt it to your situation, in the case of launches, it can also lead you astray (think: wasting lots of time). There's a lot going on that you probably won't notice unless you know what to look for, and even more going on behind the scenes.

I've discovered that way the big gals make launches work just isn't something that most coaches, consultants and healers can make work for them. So what do "the rest of us" really need to do to successfully fill a new program?

There are 3 essential skill sets you must have to profitably launch any new program, product or service, no matter what the price point:

1. A proven, step-by-step and day-by-day launch plan. You've probably discovered that unveiling your new program with a flourish and a "Ta Da!" doesn't work. What does work is an ordered sequence that is specifically designed to create momentum, create sales, and keep the sales going.

I've found that you can create that momentum in as little as 2 weeks. (In fact, contrary to what you may think, when it comes to launches that make money, shorter is better.)

Your launch plan includes a launch calendar that tells you exactly what to do to, each day, including which email to send, important deadlines such as when the price goes up and when bonuses go away, and more.

2. A simple strategy for having value-rich conversations that turn into clients or purchasers of your new product or program. Here's a little-known secret that nobody talks about: Unless you have a huge list that is trained to buy from you, you'll need to include OFFLINE methods in your launch - that is, conversations that turn into clients.

It takes personal connection to run a successful business. Every uber-successful mentor I know has someone in their organization who is on the phone with potential clients. (One of my mentors, Kendall SummerHawk is a great example. Her hubby and biz partner Richard, spends all day every day connecting with clients. Think that may have had a little something to do with the fact that they crossed the 2-million dollar mark last year? You bet it did!)

It's important to understand that there is NO "hard selling" in these conversations! You're simply helping your clients get clear and present to the problem, and inviting them to make a different choice - your solution, if it's right for them.

When you combine these kinds of authentic conversations with your online marketing, you'll create incredible results - for you AND the people you help.

3. A simple strategy for giving a passionate, profitable preview call that gets clients lining up to work with you. Ever experience this scenario? You craft a knockout call, give away a ton of information and get great feedback ("I loved your call!")... but nobody buys. What's the problem?

The problem is that there is a structure to a preview call that delivers a lot of value AND creates sales!

In your call you want to help your clients get present to their problem, showing them there IS a solution, getting them started by giving them a few tips, and letting them know where they can get more - ie., how they can invest in what you offer.

Your preview call is really an authentic selling conversation, delivered 1-to-many instead of just 1-to-1. When you think of them that way, and structure them accordingly (instead of trying to solve the problem IN the call), you'll dramatically improve your results.

These 3 skills combine specific planning with the 2 all-important authentic "selling conversations" that cover BOTH scenarios in which you'll be working - online and offline. Master them all, and you'll always be able to put together a plan to fill your programs... no matter what your list size, experience in what you do, or what you're offering.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Suggestions to Launching a New Business - Discover Why It Should Start Online!   

Launch Your Product Into Your Customers' Inboxes

Correct product launching can be one of the most difficult parts of running your online business. There are so many different experts giving so much advice that it can be very hard to figure out what to use in order to have a product launch that will get you money at the end of the day instead of at the end of the week... or month.... Or whenever... However, there are some solid ways of making a successful product launch and one of them is by launching your product straight into the inbox of your customers. There are a few ways of doing this and they all work well for letting people know what's going on and sparking interest.

1. The tried and true: Send out a mass email to everyone on your customer list telling that that you'll be launching a new product. Try to give as specific a date as possible and make it a few days in advance. That way, you'll have people counting down the days til the release of the product and they'll be in a better mind frame to buy it when it comes out. However, if you do it too much in advance, then you'll just have people forgetting when the product was to be launched and thus nothing will get up in the air. Three or four days to a week is usually the best time frame to whet the appetite and get people slavering.

You can also send out daily emails with a countdown, but very careful to not do these too far in advance either or you'll annoy your customers. And make sure that the message is appropriately mysterious so that people are wondering what you're counting down to. The same time frame as the email applies, just a few days to a week in advance.

2. A newsletter. If you have a running newsletter with a decent subscription list, then you do the announcement of your product launch in this medium. You can either come out and say that you have a new product coming out in X number of days and lay out what it is or be more mysterious. Or, if you really want to be cryptic, simply put a countdown at the top or bottom of the newsletters coming before the product launch and get people buzzing about it.

3. An e-card. While not usually thought of, you can design an e-card to let everyone on your mailing list know about the big event. This is a more labor intensive way to do it since it will demand more creativity, but it is also more memorable for it. You can also send regular e-invites or e-posters; whatever you feel will showcase the big event best.

There's no reason why your product launch shouldn't be met with fanfare and plenty of money as long as you go about announcing it in an interesting and creative manner. By targeting the inbox, you let a lot of people know in a more private fashion which has the effect of making them feel more like they're in the know and thus more privileged. It's also easier to announce through the inbox, so you get the best of both worlds.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Product Launches and You

Almost every day there are new products being launched all over the Internet. These products cover just about every niche from cleaning your computer, training your pet right through to how to make money online.

If you have never subscribed to any type of online Internet expert you will no doubt have received an e-mail, more often multiple e-mails, promoting the launch of the latest product that promises the Earth. Most of the time they don't.

Now I am not going to slam every single product out there. All I will say is that many of these products do not deliver what they promise on the fantastic looking sales pages. However, some do deliver and they give you excellent knowledge and information about how to make money online.

I think the biggest problem that people have is that they become inundated with information, launches, products, tips, techniques and methods. People don't know where to start and they don't know where to finish.

If many of the budding marketers out there would actually purchase just one program, studied in depth and put into practice everything that is being talked, they would probably see some great success. Unfortunately most people tend to hop from one program to the next and leave them all half finished and not producing any real income.

Here is my solution for the many different product launches and how to use them to benefit your business.

First of all thoroughly review the product you wish to go for. Upon purchase study it in depth and ensure you focus only on this one product. Learn everything you need to from the creator and put it all into practice.

Secondly, when a new launch comes along that looks promising. Purchase it, but outsource it! Employ someone from one of the many online jobs websites and pay them to study this product and put everything into practice. They will begin to generate an income for you as you pay them to do so.

With a good program and a good worker you will make more money than it costs to hire them.

Rinse and repeat this process with lots of different products, launches a money making techniques. Now you have a business.

This is exactly how some of the best online marketers work. They have teams of people working for them and they are therefore able to dominate the money making methods available online.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Assassination Discount - Is $2000 Too Much to Pay For an Internet Marketing Course?

If you've been involved in Internet Marketing for a few years, you've probably seen the launch of hundreds of new programs and software geared towards making money online. These programs are generally divided into 2 categories:

• Courses to teach you a specific method or income stream for making money online

• Software that enhances or automates some of the common daily processes you do in internet marketing, like keyword research, submitting articles, or building backlinks

Some of these programs are free and very useful, like Google's External Keyword Tool or the Wordpress blog creation platform. Some provide some automation for one specific process, like submitting to RSS feeds, with an appropriately small price tag, like $29 - $99.

Then there's the Big Boys:

• The software programs that package many important functions together in one suite, and charge a hefty monthly continuity "rent," such as SENuke, for $127 per month (over $1500 per year,) and

• The online money making courses that can carry a steep purchase price.

Lately, you may have noticed a trend towards higher & higher prices. Whereas not too long ago you could nab a well-rounded course in affiliate marketing, like Commission Blueprint or George Brown's Google Sniper for around $100-$250, many current courses and done-for-you business solutions are running $500 - $1000 bucks. In the first six months of 2010, at least once each month, a new "all-in-one" system was launched at the $1997 price point, a frighteningly frequent figure these days. One current example is The Assassination Product Launch Course

Newcomers to internet marketing look at this and gasp, "Who can afford that? Only the people who don't need it, because they're already making steady income online. But for us newcomers, the ones who have little or no website knowledge and no internet income, the ones who really need this training, it prices us completely out of the market."

I understand this feeling. I too have balked at some of the steep price points for programs I really wanted to try out, but could not afford. Further ingratiating is finding out that many of those prices could be cut by half if the course creator wasn't offering lofty $500 - $1000 commissions to their affiliates.

Wanting the course launchers to be more reasonable in their prices is a fair-enough request. But this kind of thinking can also be limiting.

Sure, some of them are charging these high fees just to make a killing online, but many are setting such a high price to winnow out the tire-kickers and whiners. They've had past experience with being spread too thin supporting a bunch of IM wannabees who expect to pay a small price, do next to nothing, and get rich quick online. They only want to work with people who are serious and willing to work their method HARD, every day, to achieve success. And they figure the high price will scare off those less serious about actually doing the necessary work.

But more important than their attitude is your attitude. Sure, you must do your due diligence to investigate both the course creators and the course itself. Great, honest ratings & reviews for most internet marketing courses can be found on the esteemed Warrior Forum. Membership is free.

Beyond that, your own perspective may need a tune-up. Think about it:

How much should a course should cost, that can potentially provide you with a fine living for the rest of your life? How much would it cost you, right now, in education costs, rent, inventory and promotion, to start any other business - a clothing shop, a plumbing service, a restaurant? Anywhere from $25,000 to $250,000. And while many are quick to point out that there's no guarantee of success with any of these internet marketing businesses, there's no guarantee your restaurant, shop or service business will succeed either, and you'll lose a lot more money if they fail.

Using The Assassination Course as an example, internet millionaire Greg Jacobs has promised to show you exactly how he made his millions, included ALL the tools, training and support you'll need to accomplish it (including tools he himself did not have at his disposal when he launched his products,) and backed it all up with a full refund guarantee.

If you're thinking of buying this course and skimming through it, or not really applying yourself to the hard-work tasks before you, by all means, do not buy it!

But if you are ready to totally absorb everything in the course and work hard to accomplish your goals, you are investing in yourself, and in a business that could potentially provide you with a very comfortable lifestyle.

Is $2000 too much to pay for a program that can provide you with many times that, many thousands of dollars every month? Compared to so many other business opportunities, it's a small, fractional price to pay.

Read, research and become informed about whether any of these programs is right for you. But don't jump to conclusions based on sticker-shock alone. If a course matches up well with your desired business model and you income goals, even twice $2000 will seem like a modest investment when you and your family look back on it in the coming bountiful years.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Where to Get Free Samples Online

Advertisers spend vast amounts of money marketing new products. The internet is a great way to get product awareness, and advertisers are using the World Wide Web to their advantage by making it easy for the average person to get a sample of their new product. If you spend time looking on the internet you'll be surprised at how many great offers there are to be had.

Normally, when I tell people about these offers, the biggest response I get is 'It's too much hassle to find them and most of them are scams, aren't they? I too was once guilty of this, it was only due to spending so much time on browsing the internet that I managed to stumble across many useful free sample sites.

Finding legitimate sites that give out useful information can be a pain, there are many dodgy web sites that lead you in to a false sense of security before they surprise you with the bill.

One of my most used sites is moneysavingexpert.com. This is a site produced by Martin Lewis; you may have seen him on the TV or heard him on the radio. Not only does he give advice on money matters, he also documents loads of money saving offers like 2 for 1 deals, cash back deals and free samples.

Once you've found a great site like this get signed up for email alerts, so you don't miss out on the best free samples. It's a good idea to set up a new email account for this sort of stuff just in case you get on rouge mailing lists.

It's not just the free samples and vouchers that are available free of charge, if you are looking for something a bit more substantial, get yourself signed up to a site like bzzagent.co.uk. This is a site that rewards for opinions and once you've become a valued contributor on the site, they will send you products to test and keep. It only took me 2 months before I was sent a free coffee maker to try out and let them know what I thought of it.

If you are looking for free samples that don't require work, such as filling out a questionnaire or writing a review then there are literally 1000's to be had. I could write a whole book listing the many sites that give away free stuff. So to make it easy for yourself look out for the online free sample directories or just Google 'free sample directory' and you'll find loads of great sites which will keep you up to date with all the latest free samples.

The main thing to remember about getting free samples on the internet is that free should mean free, if you are asked to make a payment then forget it, it's obviously not free. If you're new to this sort of thing the best place to start is in forums such as the one on the pre mentioned moneysavingexpert.com, here you can get advice from people who have experienced getting free stuff and learn from their experiences.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Launching A New Product? 5 Necessary Questions to Ask   

Leveraging Neural Brainstorming to Cost-Effectively Launch New Products

Launching new products nowadays should no longer be a strategic corvee for corporate boardrooms. Contrary to current consensus among many marketing managers and advertising specialists, erstwhile methods used in designing, testing and launching new products appear either outdated, pricey or lagging when compared with the dynamics which govern contemporary global markets.

Ergo, new techniques must supersede or be added to existing schemes for metamorphosing a budding product idea fresh out of the mind of an entry-level engineer into a finished good palatable to customers.

The internet, with its increasing ubiquity and digital omnipotence, should be at the epicenter of these techniques if business enterprises are to remain competitive.

Traditionally, firms relied on an impressive and sophisticated panoply of frameworks and departments to administer their innovation and R&D process. Depending on the industry and the product cycle, among other factors, entire armies of scientists populating R&D departments may partner with marketing and advertising agencies to find that perfect new product.

In the same vein, employees are often invited to share their insights via brainstorming sessions whereas customers' opinions are actively collected and studied through written or online surveys, telemarketing procedures, trade fairs, or customer service encounters.

Four relatively cheap and fairly accessible sources of neural brainstorming are available to most companies at the moment. These sources rely heavily on global internet data to construct a body of artificial intelligence that can be analyzed and computer-simulated to presage potential future trends of customer wants and needs.

Depending on the size of the company and its financial might, sophisticated analytical tools or simple spreadsheets can be employed to extract invaluable statistics.

Company website

Firms can leverage their own internet portals more efficiently by creating or revamping their e-commerce platforms and ameliorating website ergonomics. Merely collecting purchase data when patrons enquire about products or place orders is no longer sufficient; they must devise an astute tactic for drawing higher client responsiveness. An example of cheap survey tactic is to adjoin 2 or 3 "forward-looking" questions at the end of the purchase process (e.g.: what would make product X better? Are you more likely to buy product Y if we add new features?). Another idea is to offer free items when customers rate current or ready-to-launch products.

Google and other search engines

When used efficiently, Google can be a powerful quantitative tool to use as organizations attempt to tap into the global collective psyche and unearth good ideas that will be precursors to upcoming bestsellers.

Best of all, it's free. Aside from the customary "Google Search" bar and functionalities, other features are readily available at Google Trends. That's where the magic resides. Firms or even entrepreneurs can harness that "digital bounty" and use data-simulation as well as other sophisticated computing utensils to analyze that information based on their industries, geographical zones or customer characteristics. The same is true for other major search engines such as Yahoo! Buzz and Microsoft's Bing Xrank.

Online forums or discussion groups

Companies can utilize the strategic advantage of anonymity to test new product potential in online forums or discussion groups that relate to their target niche. Given the plethoric number of such sites, it can be extremely fruitful to interested companies if they can ably zero in on their specific group of interest and exploit the past and current general mood of such a constituency. One simply idea to gauge that morale is to start a discussion on a topic closely related to the company, its products or a specific industry in general.

Facebook and other social portals

Finally, Facebook and other social portals of analogous popularity and magnitude offer a number of interesting, user-friendly features that firms can harness to augment their market visibility and collect useful data from current and potential clientele. On Facebook specifically, firms can open an Organization Page, a regular page and various discussion groups to promote their brand and ultimately use those conduits as data-gathering means.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Product Launch Copywriting Requirements   

3 Essentials For Product Launch Marketing Success

For your product launch to be successful, make a ton of sales and deliver real value to your target market, you need an effective product launch marketing strategy. This will make the difference between getting a "Wow!" from your customers and being ignored by your. Appropriate product launch marketing can ultimately mean the difference between the success or failure for your product.

Yet, the path to an appropriate and successful product launch marketing strategy isn't always clear.

Listening to the advice of the experts, or the so-called experts, and being able to distill it down into something truly useful and effective can be tough. Fortunately, there are some common threads you'll find woven into just about every piece of advice you'll hear or read.

Here are three of the most essential principles to keep in mind when making your product launch marketing plan:

Understand Your Target Market

First off, you need to know your audience really well and have a realistic expectation of how your product will resonate with them. Start-up companies often talk about "market domination". This takes time so its best to start with a more realistic approach.

Your product is not, at least the first time you launch it, likely to be at the top of everyone's radar. So, what you need to do is develop a launch strategy that includes a series of ever bigger launches. During this process your initial market research will be filled out by actual surveys that you conduct.

Confirming that your market research is accurate is vital. Knowing what's going on inside their heads is essential. Understanding their buying habits is a must not to mention their priorities and even their style.

Getting a clear picture of what keep your potential customers awake at night will give you the tools you need to design an effective product launch marketing plan.

Be Creative

The best example of this marketing principle is, of course, the Superbowl commercial.

A creative Superbowl commercial might spawn a catchphrase that becomes part of the everyday lexicon of millions of viewers.

If you can incorporate that kind of creative thinking into your marketing strategy, you'll exponentially increase your chances of success. Keep in mind, however, that your efforts at creativity should support and be related to your product.

Budweiser can produce a "What's Up?" commercial and make it memorable because they're already a known brand. The challenge for you is to create a memorable marketing strategy that not only gets attention but that clients immediately associate with your product.

Be Connected

Product launch marketing doesn't happen in a vacuum. There are competitors out there who, if they're not already offering a product that tries to do what yours does, soon will be.

And, there are a thousand resources out there, just waiting to take sides and recommend one over the other.

Accordingly, you need to be linked with your market. You need to connect with affiliated companies, with industry experts, with media and even with bloggers. Getting a popular blogger to do a product review, for example, can often give your launch that extra boost it needs to really make a difference.

Ultimately, the success of your product launch marketing strategy will be impacted greatly by these three factors. Of all the factors that go into a product launch that are under your control, these are the three most significant.

Master them and you will master your market.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   Do You Have a Product Launch Strategy?   

How to Guarantee Your Information Product Launch is a Success!

A great way of adding an extra income stream to your home-based business is to create your own product.

Creating your own product rather than being a distributor for someone else's product allows you, as the creator of the product, to reap the full reward from all your marketing efforts.

However, many overestimate the difficulty of product creation and never follow through on their aspirations for an extra income stream, thereby leaving a huge amount of money on the table and missing out on the huge unique home business opportunity that comes from the credibility it can bring you as the creator of your very own product.

Let us consider an information product for the purpose of this example.

We will consider such a product for 2 reasons

1) in this Internet-driven information age, the importance and value of information that is required to remain at the forefront of your industry have never been greater. = Huge Opportunity for an extra income stream for your home based business!

2) Information products involve no manufacturing or material costs, meaning that anyone literate and with some specialized knowledge is capable of creating this type of income stream at potentially 100% profit!

What we therefore have is a huge demand for information products but a similarly large potential supply = competition in the marketplace and a consumer suffering from information overload who is quickly turned off the idea of buying if marketed to heavily to.

However, here's the kicker:

Many providing such information products are too lazy to provide good content, which to me is just shocking considering the profit margin of 100% which is unparalleled in any other industry!!!!

So How do we guarantee success in our information product launch?

Do what half your competition doesn't do:

1) Over-deliver on quality of content and you'll have your audience hanging on your every word and turn your information product into a runaway success.

2) Differentiate your information product by putting yourself into your product to personalize it. People can brand themselves and therefore also their products to good effect.

Good examples of this include Joe Vitale, author of "Expect Miracles" and "The Attractor Factor" - he has a great enthusiasm about him, has credibility as a best-selling author and speaker, and has perfected the art of personalizing his books with his own stories and his own smiling face.

3) Create buzz around your product launch using all available media.

Press releases (also recommended and used by Joe Vitale), live demonstrations/events (consider book launches by investors and top-selling authors Donald Trump and Robert Kiyosaki), and endorsements from key figures in the industry are 3 great ways of achieving this, for example.

4) Make your launch a memorable experience for your customer! A prize draw, an unexpected bonus thrown in with your product, or even a personalized greeting or email from its creator will help ensure a happy customer and fewer refund requests, and even encourage the beginnings of a profitable relationship with your customer that takes the form of a reliable extra income stream for your home business!

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Discuz PayPal Plugin - Case Study of Selling Online

A few years ago I was running a Chinese forum using the most popular forum system in China, Discuz. Discuz has a very useful user point system where points can be assigned to forum users depending on how much they participate. Depending on how many points a user has, he is granted different levels of permissions to do different things such as viewing file attachments, broadcasting global "shout outs", etc. Discuz also included a feature where users can purchase these points through Alipay (China's most popular online payment system). However only people living in China can use Alipay, so since all my bank accounts are Canadian, I had no way to monetize my forum through this point purchasing system.

I searched around in the Discuz official forum for a PayPal module which I could use outside of China, but had no luck. However I did notice many other people in the same situation searching for the same thing. So I thought maybe I could write this module and sell it, which I did, and made about a thousand dollars off it. The module was basically a free download, however I added some basic authentication mechanism to it so that the user can only use it for 10 times before the module locks up. It will become usable again only if the user purchase a password from me that is generated from the user's domain name, so one purchase is only usable for one domain. This authentication piece was encoded with Ioncube so that a typical user cannot easily neutralize it.

Unfortunately the Discuz platform upgrades so frequently that my plugin soon required update. I originally wrote the plugin for Discuz 6.0, but soon Discuz 6.1 was released. I updated the plugin for 6.1, then 7.0 was released. I updated the plugin for 7.0, but more new versions were released, and now it is Discuz X1! Finally I realized it is a bad business model anyways that my product is based on another company's product, so I decided to cease development. My time is worth more than what I can make with the plugin if spent elsewhere.

Moral of the story? Don't based your product on product of someone else, if their product becomes obsolete so will yours. However the upside is I am now pretty good at programming for PayPal integration.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Unbeaten Ways to Develop a Product Right For You

So you have been thinking about the ideas how to develop the right product for you?

It gives you a headache right? I understand how you feel because I have been to that situation too when I was starting a business... So definitely I feel what you are feeling right now.

However I got a secret to share with you and that secret is just right in front of you...just right here...

I able to developed my product successfully and so why not yours? You can be in same way successful as I am.

Truly, many successful business owners have experienced lots of emotional detachment from what they really want in their product.

It is frightening to note that some business failed because of this. However, this is good news for you and to every business owners out there.

First think the difference between passion and conviction...you will need this along the way.

Now let us begin...

Below are the 3 tips on how to develop a product that is right for you...here they are....

Make up your mind of what product to develop. It should be a product that you really want and you have passion with. However do not ever let your passion go over your conviction because if you fall in love with your product, more likely you will overlook to analyze the niches to find the advantages and disadvantages of product you are developing. Narrow down your options. You have to focus yourself on the product and its key pain points. From that key pain points create a range of product that is developed targeting a specific consumer. Speed up your marketing strategies. The influx of internet marketing is very useful marketing strategies and it is a plus factor to get software that can make the process of marketing easier and faster. There are some website that can actually help you with your product launching and product marketing strategies.

Warning: In order to develop a product that is right for you follow the tips and make use of it for your business success.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

Main Street Marketing Machine - Review

Main Street Marketing Machine is a brand new product from the creators of Traffic Geyser. This product is incredible. It has more information and tools than 90% of the programs out there. With Main Street Marketing Machine, you will succeed at MSM. However, before going into detail about all of these features, it's best to talk about Main Street Marketing.

Main Street Marketing is the idea of selling traffic or other resources to up and coming businesses. These are usually small businesses that are looking to rank for specific terms on Google or other search engines. The owners of these businesses usually don't have time to learn SEO principals, or web design. Because of this, they're willing to pay a lot of money if someone will do this for them. MSM can provide a full time income, but you need to have a large skill set to do it. Also, you have to find the perfect business opportunities. These two factors turn many internet marketers away from Main Street Marketing. With this product, though, all these problems are solved.

Main Street Marketing Machine can be used from anywhere in the world. Unlike some internet marketing programs that are limited to the U.S. only, anyone can use MSMM. This program is so great because it covers all areas of MSM. The main features are Main Street Marketing University, the Opportunity Finder, subscription to Traffic Geyser, and the Biz Box. MSMM focuses on teaching you all the essentials to main st. marketing, then gives you all the tools you need to succeed. For example, with the University program, you'll learn all about SEO. Then, in the Biz Box, you'll find a variety of properly optimized web page templates for you to use on your own sites. The goal of this whole program is to get you to the point where you can get your own websites ranking for the terms local businesses want. You can then sell them your traffic to make profit.

The best tool that Main Street Marketing Machine comes with is the Opportunity Finder. This is how you find local businesses that need your help. You enter in the location that you want to find businesses in, and Opportunity Finder does the rest. It will find local businesses in that region that are just starting. It will also include contact information, so that you can immediately offer your services. This means that you will always have potential customers.

In conclusion, Main Street Marketing Machine is the perfect resource for those interested in MSM. Even if you're not interested in selling your services to local businesses, it will still give you a huge head start in the internet marketing world. As you would expect, this program doesn't come cheap. With the amount of tools and resources you gain access to, though, it's worth it. Also, if you're not satisfied with MSMM within 30 days, you can easily get your money back.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   

The Product Promotion "Do" List

You may find yourself wondering what you can possibly do to promote a product when there are so many bigger businesses out there that have trained employees construct sites to advertise their products. Well, to put it simply, do exactly as they do. Here are some guidelines that may help you attain that ever-elusive page rank on Google.

1. Learn HTML and PHP: Having a good knowledge of website programming will quadruple your chances of attracting viewers. But the main point of this is to keep them coming back again and again. And you can't do that by just making a site and leaving it there for a long time; unlike some things, they don't get better as they age. You have to actively add content, change images, and update links to keep people interested.

2. Create your own content: If you post your own handmade/handwritten content on your site it will retain interest due to its originality. Make your own YouTube documentary of the product that you are promoting to drastically improve your credibility (that's IF you make a decent video). Using your own pictures will help remind your viewers that you too are a human being. Showing them images of you, your family, pet(s?), etc. will allow you to develop an digital personality for your viewers to trust.

3. Use correct English: Remember your high school English lessons? Same here. Knowing them well will come in handy when you are trying to gain your viewers' trust and/or persuade them into buying a good product. But remember, limit your language and appeals to keep your contents' tone neutral or positive (a few minutes on Wikipedia should help refresh your memory if needed). Use this correctly, and you could appear as a gentleman helping your viewers in the right direction, or as one of the crowd, expressing your opinions.

4. Use correct grammar: Goes hand-in-hand with correct English. Pair the two for a powerful tool, but remember to keep your content at the desired tone and reading level... Uber l33t haxor is probably not the right term usage for confronting higher-education viewers (Extravagantly incogitable exasperated technological specialist should be better).

5. Be moral, ethical, and truthful: This may seem to be a hard one to do, especially when you want someone to buy a product. If you are somehow able to master this...your competition will probably want to hire you...at the least.

Well, that concludes the Product Promotion "Do" List. There really is much more to know, but this should give you a good basis to go off of (and I didn't want to scare you away with a massive essay that wouldn't all fit here anyway).

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   

Choosing the Message of Your Product Launch Campaign

The message is the essence of your entire product launch campaign. Your campaign's message acts as the main spokesperson for your launch, and it should not be ignored or neglected. In this article we will help you choose the right message and give you a few tips about message creation.

The right message for your product launch campaign should:

Capture your audience's attention:

Your message should be interesting enough to capture and hold your targeted audience's attention. Avoid dull or common messages.

Explain your new product or service:

The message shouldn't only be interesting, it should also be informative, and after all this is the reason d'être of the whole thing. Keep it simple and to the point.

Distinguish your new product form your competition:

Your message for your new campaign should differentiate your product form other competing products, you must focus on what makes your product unique and rare.

Has the ability to perpetuate the theme of the campaign:

Your message should be relevant to your new product launch campaign's theme and goals. This will make it easy to believe and easier to believe in.

Be relevant to your target customer:

Your new campaign's message should be expressed in the attitude, tone and language of your indented customer. The targeted customer should feel as if this new product came into existence just for him and him alone.

By having a relevant, interesting and unique message for your campaigns you increase your chances of having a successful new product launch campaigns and in turn increase your chances of having a killer new product sweeping the market.

How a Product Launch Manager Can Help You Take Your Business to the Next Level   Three Tips on How to Market a New Product   Review of Auto Click Profits   Product Launch Tactics - Using Autoresponders to Boost Your Product Launches   The Best Ways to Launch a Product Online   

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