If you've been involved in Internet Marketing for a few years, you've probably seen the launch of hundreds of new programs and software geared towards making money online. These programs are generally divided into 2 categories:
• Courses to teach you a specific method or income stream for making money online
• Software that enhances or automates some of the common daily processes you do in internet marketing, like keyword research, submitting articles, or building backlinks
Some of these programs are free and very useful, like Google's External Keyword Tool or the Wordpress blog creation platform. Some provide some automation for one specific process, like submitting to RSS feeds, with an appropriately small price tag, like $29 - $99.
Then there's the Big Boys:
• The software programs that package many important functions together in one suite, and charge a hefty monthly continuity "rent," such as SENuke, for $127 per month (over $1500 per year,) and
• The online money making courses that can carry a steep purchase price.
Lately, you may have noticed a trend towards higher & higher prices. Whereas not too long ago you could nab a well-rounded course in affiliate marketing, like Commission Blueprint or George Brown's Google Sniper for around $100-$250, many current courses and done-for-you business solutions are running $500 - $1000 bucks. In the first six months of 2010, at least once each month, a new "all-in-one" system was launched at the $1997 price point, a frighteningly frequent figure these days. One current example is The Assassination Product Launch Course
Newcomers to internet marketing look at this and gasp, "Who can afford that? Only the people who don't need it, because they're already making steady income online. But for us newcomers, the ones who have little or no website knowledge and no internet income, the ones who really need this training, it prices us completely out of the market."
I understand this feeling. I too have balked at some of the steep price points for programs I really wanted to try out, but could not afford. Further ingratiating is finding out that many of those prices could be cut by half if the course creator wasn't offering lofty $500 - $1000 commissions to their affiliates.
Wanting the course launchers to be more reasonable in their prices is a fair-enough request. But this kind of thinking can also be limiting.
Sure, some of them are charging these high fees just to make a killing online, but many are setting such a high price to winnow out the tire-kickers and whiners. They've had past experience with being spread too thin supporting a bunch of IM wannabees who expect to pay a small price, do next to nothing, and get rich quick online. They only want to work with people who are serious and willing to work their method HARD, every day, to achieve success. And they figure the high price will scare off those less serious about actually doing the necessary work.
But more important than their attitude is your attitude. Sure, you must do your due diligence to investigate both the course creators and the course itself. Great, honest ratings & reviews for most internet marketing courses can be found on the esteemed Warrior Forum. Membership is free.
Beyond that, your own perspective may need a tune-up. Think about it:
How much should a course should cost, that can potentially provide you with a fine living for the rest of your life? How much would it cost you, right now, in education costs, rent, inventory and promotion, to start any other business - a clothing shop, a plumbing service, a restaurant? Anywhere from $25,000 to $250,000. And while many are quick to point out that there's no guarantee of success with any of these internet marketing businesses, there's no guarantee your restaurant, shop or service business will succeed either, and you'll lose a lot more money if they fail.
Using The Assassination Course as an example, internet millionaire Greg Jacobs has promised to show you exactly how he made his millions, included ALL the tools, training and support you'll need to accomplish it (including tools he himself did not have at his disposal when he launched his products,) and backed it all up with a full refund guarantee.
If you're thinking of buying this course and skimming through it, or not really applying yourself to the hard-work tasks before you, by all means, do not buy it!
But if you are ready to totally absorb everything in the course and work hard to accomplish your goals, you are investing in yourself, and in a business that could potentially provide you with a very comfortable lifestyle.
Is $2000 too much to pay for a program that can provide you with many times that, many thousands of dollars every month? Compared to so many other business opportunities, it's a small, fractional price to pay.
Read, research and become informed about whether any of these programs is right for you. But don't jump to conclusions based on sticker-shock alone. If a course matches up well with your desired business model and you income goals, even twice $2000 will seem like a modest investment when you and your family look back on it in the coming bountiful years.
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